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Consumer Behavior and Changing Demographics

Living Alone By Choice

Consumer Behavior ⏱ 16:27 Dr. Jagdish Sheth
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Nearly 30 percent of adults live alone in the United States, with European countries presenting even larger numbers. This is a rising global trend and will significant implications for the future. In this lecture, Prof. Sheth provides an analysis of the situation and highlights the direct consequences which include the need for social programs to combat loneliness, rise of virtual communities, impulsive lifestyles and the desire to escape from reality.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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