Consumer Behavior and Changing Demographics
How to Become a World Class Customer
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Most companies aspire to become world-class marketers. Unfortunately, many of these same companies are poor customers to their suppliers. This lecture offers the vision of “Supplier Centricity” and demonstrates the value such a mindset can create for any company.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
