Consumer Behavior and Changing Demographics
Anticipating The Future: Living Alone By Choice, Europeanization Of America
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This course is the last of the 3 segments looking at trends in marketing; with a focus on how Living Alone by Choice and Europeanization of America are creating new and unique marketing challenges & opportunities. In conclusion, several examples are provided to explain how trends could be indicators and can be leveraged in preparing a company’s overall strategy and exploring untapped growth areas.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
