Consumer Behavior and Changing Demographics
Anticipating The Future: Working Women, Ethnic Diversity, Decline of the Middle Class
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This course is a second of the 3 segments looking at trends in marketing; focusing on three demographic trends related to Women, Diversity and Middle Class . It’s explained how shifts in an increase in women entering workforce and an inclusion of ethnic diversity are shaping the market & product demands, while a general decline of the middle class might impact overall market opportunity.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
