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Consumer Behavior and Changing Demographics

Climate, Consumption And Culture, Part I

Consumer Behavior ⏱ 1:25:35 Dr. Jagdish Sheth
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Audio version — members only

The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.

The course highlights how climate creates fundamental culture and consumption differences. The premise is that just as our genes are climatic adaptations over thousands of years of evolution, the dramatic differences between people’s food, clothing, and shelter are also determined by climatic conditions which could influence a consumer’s choice and marketplace.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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