Consumer Behavior and Changing Demographics
Anticipating The Future: Ageing Population
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The full video lecture for this course is available to logged-in members. Member sign-in is coming soon.
This course is a first of the 3 segments looking at trends in marketing; specifically Aging Population . A strong case is made on how anticipating the future enables competitive marketing advantage. It further explores several external trends influencing overall marketing opportunities & challenges such as Demography, Technology, Competition, Globalization and Public Policy.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
