Consumer Behavior and Changing Demographics
The Declining Middle Class
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
There has been a steady decline of the middle class in progress since the first energy crisis in the 70s, coupled with rising income disparity, with the traditional bell curve of socio-economic class becoming flatter and rectangular. This will continue to have a deep impact on society and the global economy, from a middle class revolt to the rise of entrepreneurship by sheer necessity. Business would do well to take notice of these developments, and this lecture provides a perspective lens into this phenomenon.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
