Branding, Positioning and Segmentation
The Competitive Positioning of Brands
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This course focuses on the concept and the lifecycle of brand positioning. By exploring the reality of contested markets & its segments it dives into a brand’s market share and financial performance. It further explores how brands compete in the market and how & where to effectively position a company’s corporate vs. products brands.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
