Branding, Positioning and Segmentation
Seven Ways to Differentiate in Marketing
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This lecture describes and discusses in detail differentiating strategies that companies can use to create differentiation in Product, Price, Place, Promotion, Process, People and, Purpose. It then explores each of these areas in-depth by illustrating cross-industry, multi-cultural and multi-national examples.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
