Branding, Positioning and Segmentation
Do Brands have Nine Lives?
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Brands create both economic and emotional value and this course particularly explains in depth the nine lives of a brand and the four ways companies can get more from their brand(s). It further delves into why brands plateau and the ten things to watch for in getting more out of your brand.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
