Branding, Positioning and Segmentation
How Great Companies Build World Class Brands
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Certain brands are admired globally but what is a world class brand? This course precisely answers that question by looking at the six dimensions of a World Class Brand, and why a company should build such brands. In detail, it explains how there are eight ways great companies approach brand building. Additionally a scoring card is included to measure where your company stands.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
