Branding, Positioning and Segmentation
Branding for Differential Advantage
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
For a company’s competitive advantage, its products add tremendous value in creating a differential in the marketplace. This course explains how the evolution of branding of brands will add significant value in creating a differential advantage. By exploring in depth the eight ways of evolution of Branding, and seven emerging areas of Branding for differentiation, it provides a new strategic lens to organizations.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
