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Surviving And Thriving In Tough Economic Times

Marketing Strategy ⏱ 39:24 Dr. Jagdish Sheth
Video lectureMembers only — sign-in coming soon
Audio version — members only

The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.

This course specifically emphasizes the three survival and the three growth strategies that companies must learn to adapt in order to survive and thrive in reality of today’s markets. Prescriptive strategies are then presented on each area of survival including periods of tough economic times and continue to explore new growth opportunities for the company to thrive.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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