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Leading by Doing

Marketing Strategy ⏱ 43:58 Dr. Jagdish Sheth
Video lectureMembers only — sign-in coming soon
Audio version — members only

The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.

This course explains how companies are leading by doing. It focuses on illustrating a framework from a renowned book by Prof. Jagdish Sheth, Self Destructing Habits of Good Companies, and how there are seven bad habits that good companies develop overtime. It then explains how to break those bad habits. There are ten ways companies can break their bad habits and each of those strategies is discussed in detail.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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