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Leadership

How World Class Companies Profit from Passion and Purpose

Marketing Strategy ⏱ 1:02:07 Dr. Jagdish Sheth
Video lectureMembers only — sign-in coming soon
Audio version — members only

The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.

The course brings forth why leadership driven by passion and purpose has become necessary today. Factors that have made it essential for organizations to change their leadership style, such as multiple stakeholders, rise of social media, sustainability, and the rise of Theory U, are discussed in depth. The case is augmented by the success of Firms of Endearment, and presents seven good habits that all leaders can adopt to enjoy its many benefits.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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