Consumer Behavior and Changing Demographics
Eleven Ways Consumers Become Loyal To Brands
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Consumer loyalty is the focal point of this course. Why consumer loyalty matters; how it is key to a brand’s survival and growth and how it directly contributes to a company’s tangible & intangible value is evaluated in detail with examples and cases. Eleven ways consumers become loyal to brands and behavioral theories, socialization theories, and institutional theories of brand loyalty are extensively discussed and illustrated with many examples.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
