Consumer Behavior and Changing Demographics
Do Consumers Really Have a Hierarchy of Motivations? Part II
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
What motivates Consumers? This course explores the different motivations for the different roles consumers play as buyers, users, and payers. Similar to Maslow’s hierarchy of needs, Hierarchy of user motivations in this context is driven by survival, social affiliation, personal identity, and societal concern. Many observations are discussed in detail on each set of motivations.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
