Competitive Market Strategy
How to Revitalize Mature Products
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This course focuses on several fundamental structures of product innovation and growth, specifically the product lifecycle, product cash flow, and four aspects of how to revitalize mature products. Four growth strategies, to look at a company’s existing and new markets, are then discussed in detail.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
