Competitive Market Strategy
Growing Your Core Business: Company Examples
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Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This is the last of 3 segments of the course and presents several diverse case studies illustrating company examples including why IBM could not diversity into office products. It also explores the three criterion framework that must be satisfied for synergistic diversification.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
