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Competitive Market Strategy

Growing Your Core Business: Framing the Issue

Marketing Strategy ⏱ 38:11 Dr. Jagdish Sheth
Video lectureMembers only — sign-in coming soon
Audio version — members only

The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.

This is a first of 3 segments of the course. It primarily focuses on understanding the current frameworks and structures that are centered around Shareholder Value and how it is delivered. Portfolio approach to Shareholder Value is then discussed in detail as a current model where performance is measured around growth vs. cash flow and describing why this approach isn’t working effectively given certain limitations.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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