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Competitive Market Strategy

Growing Your Core Business: Developing Strategies

Marketing Strategy ⏱ 1:06:26 Dr. Jagdish Sheth
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This is a second of 3 segments of the course and focuses on the fundamental shift in delivering the Shareholder Value from a Conglomerate Holding company to a new emphasis on Grow the Core business. Presented is an depth strategic growth options/framework for a Company’s products and the requirement of twin core competency in the core business. It further cautions on how NOT to grow the core business, while laying emphasis on a 6-point map with areas to focus for growing the core business along with product and market growth strategies.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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