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Customer Centricity

How To Implement Customer Centricity

Relationship Marketing ⏱ 47:31 Dr. Jagdish Sheth
Video lectureMembers only — sign-in coming soon
Audio version — members only

The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.

While most companies know that they need customer centricity, few of them are able to do it successfully. This course specifically focuses on providing nine strategies on how companies need to implement customer centric culture. It goes on to address in detail the seven key challenges or hurdles companies face while implementing it and presents methodologies to overcome the hurdles effectively.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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