Customer Centricity
How To Create Value For Customers: Service Value
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The full video lecture for this course is available to logged-in members. Member sign-in is coming soon.
This is the last of two segments of the course and focuses on the tripod model of customer values - Performance, Price and Service. It is determined based on customer roles. The strategic model includes 3 value factors for Performance, 3 value factors for Price, and has 3 value factors for Service, collectively creating customer value. Each factor is then explained in depth. Also included is a score card to test your company’s capability to create customer value.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
