Customer Centricity
How Companies Gain Competitive Advantage Through Customer Loyalty
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Within the past few decades, Customer Loyalty has become a strategic mission for most companies. This lecture considers why cultivating Customer Loyalty is critical for business success and proffers steps to achieve this. Factors driving this need include rising global competition and industry restructuring, and clear advantages of achieving this goal include repeat buying and “Word of Mouth” promotion of your brand.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
