Customer Centricity
What Is Customer Centricity?
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
The course focuses on the concept of customer centric marketing and what it means to be a customer centric organization. The reality is most companies tend to be product centric and to shift the focus on customer centricity, topics covered include the evolution of marketing practice, the definition and strategic advantage of customer centricity, the definition of a customer, and then ten strategies on how to integrate and organize marketing functions around the customer.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
