Customer Centricity
How to Become a Trusted Advisor
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Who is a Trusted Advisor? This course discusses what it takes for a professional services firm to move from being an expert for hire into becoming a trusted advisor to a customer. It then explains what is really needed from a professional company is both collaboration and insight in order to separate itself from a regular supplier or vendor. Provided is a strategic framework of seven differentiating variables that are necessary to show and to continue to show how a firm could provide value as a trusted advisor.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
