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Sustainability

Nurturing Nature: Back to the Past

Marketing Strategy ⏱ 44:03 Dr. Jagdish Sheth
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The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.

How to reverse the side effects of industrial revolution are explored in depth in this course on Nurturing Nature. Current grim realities of global warming and its implications are discussed along with a tabulation of the sources of environmental degradation. The concept of ‘back to past’ is strongly advocated in this course by addressing the four incentives (economic included) on Why nurture nature. A 3-factor strategic framework is proposed around production, consumption and policy with further discussion of their nine variables on how to nurture nature.

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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