Mindful Consumption: The Real Solution for Sustainability, Part III

Consumption is as universal as breathing air, and public policy is deeply rooted in consumption. Over-consumption, however, has serious consequences for our environment and future. In the ideological debates concerning consumption, sustainability is hardly addressed. The third lecture, the last in the series on consumption and sustainability, focuses on solutions to promote Mindful Consumption. Prof. Sheth presents the benefits of promoting sustainable consumption for businesses (including lowering marketing costs and avoiding lawsuit settlements), as well as the need for public policy for this purpose. Finally, ten ways to promote mindful consumption are discussed, including Social Media campaigns, Shared Consumption, promoting a mindful consumption movement and developing a mindful consumption index.