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Mindful Consumption: The Real Solution for Sustainability, Part I

Marketing Strategy ⏱ 36:55 Dr. Jagdish Sheth
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Consumption is as universal as breathing air, and public policy is deeply rooted in consumption. Over-consumption, however, has serious consequences for our environment and future. In the ideological debates concerning consumption, sustainability is hardly addressed. This video, the first in a series of three, sets up the conversation regarding sustainable consumption, while considering the relationship of consumption with society and the economy, and highlighting the different types of overconsumption (Acquisitive, Repetitive and Aspirational).

SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.

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