Relationship Marketing and B-to-B Sales
What is Relationship Marketing, Part II
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Is Relationship Marketing the same as Marketing applied to generate new customers? In the second segment of the lecture, the topics included are diversity of 12 Relationship Marketing Programs, illustrated with examples to discuss the key forces driving the growth of Relationship Marketing globally. Practical frameworks and relevancy of convergence and trust as foundations in connecting with customers is explored.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
