Relationship Marketing and B-to-B Sales
How To Successfully Implement Relationship Marketing
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Rise of Relationship Marketing as a practice and perspective has been simply spectacular. What can be learnt from past experiences about it? This course focuses on ten relevant strategies to successfully implement Relationship Marketing within companies and its true alignment to a customer, which is a critical strategy however a hard one to successfully implement.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
