Relationship Marketing and B-to-B Sales
The Seven Keys to Better Business Marketing
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
The course outlines the importance of business markets in the broader economy. It explains the seven strategic keys in detail to better business marketing, including a shift from product-to-customer centric approach, a collaboration approach towards customers and partners, automation of customer facing functions, redesigning business marketing as supply chain management, outsourcing of non-profitable customers, inclusion of a CCO position, and a renewed focus on customer support services. Each factor is then discussed in depth.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
