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  <url><loc>https://www.professorsheth.org/article.html?slug=measurement-of-attitude-scores-from-beliefs-and-importance</loc><lastmod>1972-05-12</lastmod><priority>0.6</priority></url>
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  <url><loc>https://www.professorsheth.org/article.html?slug=dissonance-reduction-or-artifact-a-reply</loc><lastmod>1971-11-01</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=the-multivariate-revolution-in-marketing-research</loc><lastmod>1971-01-01</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=a-theory-of-family-buying-decisions</loc><lastmod>1971-02-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=affect-behavioral-intention-and-buying-behavior-as-function-of-evaluative-beliefs</loc><lastmod>1971-02-19</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=factor-analysis-in-marketing-research</loc><lastmod>1971-06-30</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=word-of-mouth-in-low-risk-innovations</loc><lastmod>1971-06-20</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=measurement-of-multidimensional-brand-loyalty-of-a-consumer</loc><lastmod>1970-08-01</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=are-there-differences-in-dissonance-reduction-behavior-between-students-and-housewives</loc><lastmod>1970-05-14</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=changing-demographics-and-their-impact-on-consumer-behavior</loc><lastmod>1970-02-19</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=using-factor-analysis-to-estimate-parameters</loc><lastmod>1969-02-15</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=a-theory-of-buyer-behavior</loc><lastmod>1969-01-12</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=risk-reduction-processes-in-repetitive-consumer-behavior</loc><lastmod>1968-08-01</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=how-adults-learn-brand-preference</loc><lastmod>1968-09-01</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=influence-of-brand-preference-on-post-decision-dissonance</loc><lastmod>1968-01-01</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=cognitive-dissonance-and-consumer-behavior</loc><lastmod>1968-02-14</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=a-factor-analytical-model-of-brand-loyalty</loc><lastmod>1968-11-18</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=cognitive-dissonance-brand-preference-and-product-familiarity</loc><lastmod>1968-02-20</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=perceived-risk-and-diffusion-of-innovations</loc><lastmod>1968-01-10</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=a-review-of-buyer-behavior</loc><lastmod>1967-08-19</lastmod><priority>0.6</priority></url>
  <url><loc>https://www.professorsheth.org/article.html?slug=measurement-of-priority-schedules-in-the-acquisition-of-durable-appliances</loc><lastmod>1966-04-11</lastmod><priority>0.6</priority></url>
</urlset>
