Innovation, Entrepreneurship and The Digital Age
Why do Most Innovations Fail?
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Most companies and leaders want to innovate. Realistically, how many innovations make it to market? This course delves deep into the six main factors on Why Most innovations Fail in the marketplace and presents strategies on how to improve those factors to benefit a company’s innovation roadmap. It further draws upon on the typology of innovation resistance associated with rational and emotional barriers, while explaining the reality of innovation adoption & its resistance.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
