Managerial Marketing
Think Local, Act Global
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
