Geopolitics and Globalization
Managing Multicultural Diversity
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Changing ethnic diversity means that the diversity of desires, needs and wants has also increased. Thus, traditional products and services end up under-serving the economy and a deep understanding of the new social realities is required to adequately serve the economy with products and services that are relevant. In this lecture, Prof. Sheth explores this new reality and how nations and economies might better manage and leverage the rising diversity.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
