Managerial Marketing
Impact of Emerging Markets on Marketing
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
