Geopolitics and Globalization
Global Expansion Strategies of Multinationals from Emerging Markets
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
This lecture highlights the growing international competition due to the Global Expansion of Multinational Corporations from Emerging Economies, specifically addressing the advantages and strategies employed by these companies, the two most sustainable of which are found to be Acquisitions and the “Reverse Brand Life Cycle.”
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
