Managerial Marketing
The Future of Sales Promotion
Video lectureMembers only — sign-in coming soon
Audio version — members only
The full video lecture and audio version for this course are available to logged-in members. Member sign-in is coming soon.
Since the early 90s, Sales Promotions have grown exponentially. This lecture discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.
SLAThis course was originally part of the Sheth Leadership Academy video library — now preserved and made freely available here.
