Winning Back Your Market

Winning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.

Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.

Table of Contents

Star-Making Strategies Entrenching the Existing Business Switching from End Users to Intermediaries Creating Mandatory Consumption Going International Broadening the Product Horizon Finding New Applications Finding New Situations Repositioning Redefining Markets Putting It All Together