Theory in Retailing: Traditional and Nontraditional Sources

Theory in Retailing: Traditional and Nontraditional Sources is a proceeding series edited by Ronald W. Stampfl and Elizabeth C. Hirschman. These papers were presented at a workshop held at New York University on April 24 and 25, 1980. The papers by retailing theoreticians present the latest theoretical concepts and applications of retail management and allied areas of marketing that was prevalent in the 1980s.