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Marketing Classics Press
Chapter 13: The New Electronic Media “Videotex”
Originally published 1987MCP edition 2011ISBN 9781613110775Format eBook (PDF)
Chapter 13 The New Electronic Media “Videotex” summarizes the role of videotext as a new electronic media in marketing. The chapter examines the awareness implications, impact and key issues surrounding videotext. It is left to the reader to decide the potential future of this trend.