The Economic Effects of Franchising

The Economic Effects of Franchising is based on a report generated for the United States Senate Small Business Committee in 1970 entitled, “Impact of Franchising on Small Business.”

This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry.  Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public.  This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise.

Table of Contents

Introduction Summary and Conclusion  The Structure of the Fast Food Franchising Industry The Fast Food Franchisee:  Characteristics, Recruitment, Installation, and Training The Operation of Fast Food Franchised Business Minority Participation in Franchising The Fast Food Franchise Agreement Commentary on Fast Food Franchise Agreements Convenience Grocery and Laundry/Dry Cleaning Franchising Research and Design Methods