Proceedings: 1955 National Conference, Shroeder Hotel, Milwaukee, Wis.

June 15, 16, 17

The AMA Proceedings: 1955 National Conference contains proceeding papers presented at the 1955 National AMA Conference in Milwaukee. The papers are arranged in three sections according to the first, second, and third day when the papers were presented. The papers address the road traveled thus far in the field of marketing, the problems and issues faced by the practitioners and academics in the 1950s, and a roadmap for the future.