Operations Forecasting

Operations Forecasting, edited by A.G. Abramson, is a part of American Marketing Association’s series on Marketing for Executives. The monograph features five case studies with details of how an operating forecast is prepared and what techniques are used in each case. The performance of five companies in the year 1967: Black & Decker Manufacturing Company, Chase Manhattan Bank, Eastern Airlines, Philadelphia Electric Company, and Stanley Works, is the focus of this work.