Linking Marketing and Technology Strategies

December 3-5, 1989 Linking Marketing and Technology Strategies is a collection of papers edited by Ronald McTavish. These papers were presented at a workshop at Concordia University in Montreal, Quebec, Canada on December 3-5, 1989. The main focus of this collection discusses the historical perspective from the end of the 1980s in connecting marketing and technology strategies in relation to product and design, manufacturing, as well as research and development.