Chapter 8: Use of Psychographics in Analysis of Channels of Distribution

Chapter 8 of Life Style and Psychographics The text focuses on a major approach to life style analysis: analysis of American life style by observation of a sequence of events. Hodock reviews important changes in the distributions system, demonstrating how they are both the cause and effect of changes in life styles. He closes with current and potential future developments in life styles, showing how these developments will affect distribution systems.