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Marketing Classics Press

Chapter 7: Pattern Recognition in Stochastic Series

Originally published 1974MCP edition 2011ISBN 9781613110508Format eBook (PDF)

Chapter 7 of Models of Buyer Behavior Pattern Recognition in Stochastic Series is concerned with the processes people use to understand the environment within which they make choices. The chapter dissects the major problems facing analysts and presents several equations and theoretical models for determining information transmission and reception. Step-by-step guidelines and two hypotheses are provided for understanding theories of consumer behavior.