Chapter 4: Some Generalizations and Problems Regarding Consumer Problem Solving in Grocery Store Channels

Chapter 4 of Models of Buyer Behavior This chapter relates a number of constructs that are useful in analyzing the consumer problem-solving process. Drawing largely from Howard’s model and cognitive theory, a model has been constructed of the process which takes into account several factors including family composition, characteristics of products, economic factors and life cycle. The chapter breaks down the process by analyzing various models, variables, and social factors relating to buyer behavior.