Chapter 17: Antecedent Conditions for Diffusion of Multivariate Methods

Chapter 17 of Multivariate Methods for Market and Survey Research The chapter poses three valuable questions on multivariate methods intended for the expansion of knowledge in the field. First, in a multiple discriminant or multiple regression problem, how does one choose variables? Second, what is the role of factor analysis in solving marketing problems? Lastly, what is the function of econometric models in marketing research?